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Joern Meissner, Arne K Strauss
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| Abstract |
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In recent years, many traditional practitioners of revenue management such as airlines or hotels were confronted
with aggressive low-cost competition. In order to stay competitive, these firms responded by reducing
fare restrictions that were originally meant to fence off customer segments. In markets where traditional
practitioners faced low-cost competition, unrestricted fares were introduced. Some markets, including airline
long-haul markets, were unaffected. And here restrictions could be maintained.
We develop choice-based network revenue management approaches for such a mixed fare environment
that can handle both the traditional opening or closing of restricted fare classes as well as handling pricing
of the unrestricted fares simultaneously. Due to technical constraints of the reservation system, we have a
limit on the number of price points for each unrestricted fare. It is natural to ask then how these price points
shall be chosen. To that end, we formulate the problem as a dynamic program and approximate it with a
mixed integer linear program (MIP) that selects the best price points out of a potentially large set of price
candidates for each unrestricted fare.
Numerical experiments illustrate the quality of the obtained price structure and that computational effort
is relatively low given that we need to tackle the large-scale MIP with column generation techniques. |
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| Keywords |
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Revenue Management, Restriction-Free Pricing, Network, Pricing Structure.
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| Status |
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Journal of Revenue & Pricing Management Vol 9 (November 2010), pp 399–418. |
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| Download |
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www.meiss.com/download/RM-Meissner-Strauss-03.pdf
(245 kb) |
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| Reference |
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BibTeX,
Plain Text |
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