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Pricing Strategy & Revenue Management – Executive Education Short Course
The Pricing Strategy & Revenue Management Programme introduces managers to the fundamentals of pricing with the central goal of developing a framework
applicable to their industry. Participants acquire strategies, tools and best practices for tackling pricing issues at both the strategic and tactical levels.
They will also be able to systematically identify opportunities to boost their firm’s profits through improvements in pricing. Participants will leave
the course with powerful insights into pricing issues and a new awareness of additional ways to drive business results via strategic pricing. The bottom
line result is manager will acquire the ability to make more profitable pricing decisions.
Learning Objectives include:
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The Fundamentals of Value-Based Pricing |
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How Customers perceive price and form value perceptions |
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How to analyse and choose among different pricing alternatives |
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The role of cost information in the setting of prices |
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Developing & implementing the best value-based pricing strategies |
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Learning the art of pricing communications strategies |
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Exploring the latest in pricing strategies & paradigms |
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Examining common pricing challenges |
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Investigating the multi-disciplinary nature of pricing |
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Pricing new products & services |
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Understanding the role of economics in pricing |
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Unlocking the power of pricing |
These participants will benefit most from this programme:
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Mid- and Senior-Level Executives |
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Vice-Presidents and Directors of Marketing |
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Finance, Sales, and Planning Executives |
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Product Managers |
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Entrepreneurs and Executives in Product Development |
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Managers Facing Significant Price Competition |
In general, participants represent a wide range of business titles and functions, and often are employed in fast-moving,
dynamic industries, such as travel, hospitality, technology, consulting, investment banking, pharmaceutical, medical, and energy.
This executive education open enrollment short course is offered in the following countries: United Kingdom, Germany,
United States, Singapore, Dubai and Hong Kong. Please click here to
request a detailed brochure of the Pricing Strategy & Revenue Management Executive Education Programme.
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